SISU IS THE FINNISH CONCEPT THAT REFERS TO EXTRAORDINARY DETERMINATION, COURAGE, AND RESOLUTENESS IN THE FACE OF EXTREME ADVERSITY.

OUR RACING SPIRITS UNITE US TO ENABLE HUMAN CONNECTION AND ATHLETIC PERFORMANCE IN DIGITAL RACING WORLDS.

OUR VISION
To be one of the leading community led esports brands globally.

EVERY JOURNEY HAS A BEGINNING
SISU Racing was formally established in August 2021, when four founding members united to race WTRL's Team Time Trial #123.

OUR OBJECTIVE
To create a ‘race team’ experience that is fun and rewarding and originate race series that add value to the broader Zwift racing calendar.

OUR UNIQUENESS
The SISU spirit in which we race and how we celebrate the uniqueness of each other to inspire brilliance, inclusion, connection, belonging, and growth.

Why SISU Racing?

SISU Racing is a community built on belief, support, and shared effort.

SISU is a Finnish concept that describes inner strength - the determination to keep going, to try again, and to believe in yourself when things get tough. At SISU Racing, SISU isn’t about suffering alone. It’s about showing up together.

If you can dream it, you don’t have to chase it on your own.

The SISU Spirit

The SISU spirit is about progress, not perfection.

It’s the courage to start, the resilience to continue, and the mindset to enjoy the challenge along the way. SISU balances ambition with care, effort with enjoyment, and competition with connection.

Every ride, every race, every small win counts here.

Our Community

SISU Racing is a global, inclusive community where every rider belongs.

From A Grade to E Grade, from first race to podium chaser, we believe riders grow best when they’re supported by a team. There is a SISU team waiting for you.

Code of Conduct

Our Code of Conduct sets clear expectations to ensure SISU Racing remains respectful, welcoming, and safe for everyone. Upholding it is a shared responsibility—and a core part of who we are.

OUR BRAND IDENTITY

We collaborated with legendary partners, Created By South, who translated our vision to create our vibrant brand identity, in-game and in-real-life kit, which Babici has masterfully manufactured.